IT Solutions Network Blog
Personally identifiable information—or PII—is critically important data for individuals and businesses, not only because operations rely on many of these data points but there are also significant circumstances for losing it. Of course, to properly protect PII, you need to know what the umbrella term of PII includes.
Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.
Data privacy has never been such an important issue for businesses and individuals alike. In some places, calls for overarching legislation to protect consumers have often been met with significant pushback by lawmakers who are reluctant to put extra regulations on businesses, while others have passed important laws dictating how organizations handle individual data.
We know that security is far from a small investment, but this only serves to highlight how important it can be to your business’ continued success. You might wonder why security is such an important investment if you don’t intend to suffer a data breach, and that’s precisely the point. The cost of not investing in security far outweighs the initial investment.